London · Parsons Green

Naive

The cream painted shopfront of Naive with its green fig leaf sign and Specialty Coffee lettering, a glowing window of artwork, pendant bulbs and customers seated on cushioned benches, with the door marked open

Naive is a neighbourhood coffee shop at 75 Parsons Green Lane, serving the coffee of its own brand, The Naive Company, which was founded in 2020. The range runs from espresso to decaf and cold brew, and a house blend and Colombian micro lots are sold as beans for people who want to brew at home.

The kitchen sends out breakfast, lunch and desserts, with vegetarian options on the menu, and there is a kids menu for families. The shop has outdoor seating, welcomes dogs and has a wheelchair accessible entrance and toilet. It opens early, at half past six on weekdays, with a Saturday start at seven and a Sunday start at eight, and it closes at six every day.